The German National Football Association (DFB) and Mercedes-Benz are continuing their time-tried partnership after the end of 2006. This was announced by the DFB and the principal sponsor at a joint press conference in the DFB Media Centre in Berlin. The contract, which was due to run out at the end of the year, has now been prolonged for another six years until the end of 2012.
The German National Football Association has been supported by Mercedes-Benz since 1972 when a coach was provided for transporting the DFB national team. Since 1990, Mercedes-Benz is the principal sponsor of the DFB.
DFB Acting President, Dr. Theo Zwanziger, declared: “We are very happy that our long-standing partnership with our principal sponsor is to be continued. The support from Mercedes-Benz provides a very steady basis for the DFB, especially as our work together extends far beyond just providing transport.”
“Mercedes-Benz and the DFB have been close partners for decades,” said Dr. Dieter Zetsche, Chairman of DaimlerChrysler and Head of Mercedes Car Group. “We are absolutely convinced of our support for the German National Football Team.” DFB and Mercedes-Benz are giving clear confirmation of this by prolonging the contract ahead of schedule and still during the group phase of the FIFA World Cup 2006.
The partnership is of course based on support for transporting the team: Only a short time ago, the DFB was presented with a new Mercedes-Benz Travego M as transport for the national men's team. In addition, the car manufacturer provides a driving service at international matches and other events.
In addition the partnership is presented through media communication in the stadium. In future the principal sponsor´s communication activities will be accompanied by testimonial advertisements with DFB Team Manager Oliver Bierhoff.
As well as numerous other activities in connection with the National Team, the interest of both partners also focuses on social activities and, in particular, the support and promotion of young talents. “No other sport brings people on all continents together like football does”, said Dr. Zetsche. “In future we and the DFB want to promote this central aspect even more strongly through joint projects dealing with integration.”
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The German National Football Association (DFB) and Mercedes-Benz are continuing their time-tried partnership after the end of 2006. This was announced by the DFB and the principal sponsor at a joint press conference in the DFB Media Centre in Berlin. The contract, which was due to run out at the end of the year, has now been prolonged for another six years until the end of 2012.
The German National Football Association has been supported by Mercedes-Benz since 1972 when a coach was provided for transporting the DFB national team. Since 1990, Mercedes-Benz is the principal sponsor of the DFB.
DFB Acting President, Dr. Theo Zwanziger, declared: “We are very happy that our long-standing partnership with our principal sponsor is to be continued. The support from Mercedes-Benz provides a very steady basis for the DFB, especially as our work together extends far beyond just providing transport.”
“Mercedes-Benz and the DFB have been close partners for decades,” said Dr. Dieter Zetsche, Chairman of DaimlerChrysler and Head of Mercedes Car Group. “We are absolutely convinced of our support for the German National Football Team.” DFB and Mercedes-Benz are giving clear confirmation of this by prolonging the contract ahead of schedule and still during the group phase of the FIFA World Cup 2006.
The partnership is of course based on support for transporting the team: Only a short time ago, the DFB was presented with a new Mercedes-Benz Travego M as transport for the national men's team. In addition, the car manufacturer provides a driving service at international matches and other events.
In addition the partnership is presented through media communication in the stadium. In future the principal sponsor´s communication activities will be accompanied by testimonial advertisements with DFB Team Manager Oliver Bierhoff.
As well as numerous other activities in connection with the National Team, the interest of both partners also focuses on social activities and, in particular, the support and promotion of young talents. “No other sport brings people on all continents together like football does”, said Dr. Zetsche. “In future we and the DFB want to promote this central aspect even more strongly through joint projects dealing with integration.”
