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New national team shirt for 2014 FIFA World Cup unveiled

The German national team will wear an all-white football strip at the 2014 FIFA World Cup in Brazil. The DFB and its general outfitter adidas unveiled the new home shirt today in Munich with a very special surprise, as Thomas Müller and Julian Draxler took a bus around the city to show off the national team’s new World Cup shirt to fans.

The kit consists of the traditional white shirt paired with white shorts, and is reminiscent of the strip worn when West Germany beat Poland 1-0 to reach the World Cup Final in 1974. “The white shorts symbolise Germany’s light, effortless style of play,” said Jürgen Rank, head designer of football wear at adidas. "It’s a statement of class, elegance and passion for the game."

The most striking feature of the new kit is the graphic across the chest, coloured in different shades of red as a stylised interpretation of the German flag. The three stars on the chest signify Germany’s three World Cup titles in 1954, 1974 and 1990. Several design elements, such as the new DFB logo, are finished in silver to give the home shirt a refined look.

"Very different, much more eyecatching – it’s really good"

"It’s great that the new kit is all one colour, from the socks right up to the shirt,” said national team captain Philipp Lahm. Defender Mats Hummels added: “It’s really good that the shirt design is so different and more eyecatching than before."

The new shirt was first revealed to the national team’s fans as part of a digital fan event, and a new advertising campaign will be launched on television, in cinemas and online this Wednesday under the slogan: "Unsere Farben oder keine" ("Our colours or nothing"). The new all-white strip will make its match debut this Friday (live on ZDF from 20:45 CET) in the friendly against Italy in Milan.

The new shirt can be pre-ordered and purchased at the DFB Fan Shop, for both adults (€79.95, sizes S-XXXL) and children (€59.95, sizes 128-176).

Die Trikots im Laufe der Jahre
created by dfb

[bild1]

The German national team will wear an all-white football strip at the 2014 FIFA World Cup in Brazil. The DFB and its general outfitter adidas unveiled the new home shirt today in Munich with a very special surprise, as Thomas Müller and Julian Draxler took a bus around the city to show off the national team’s new World Cup shirt to fans.

The kit consists of the traditional white shirt paired with white shorts, and is reminiscent of the strip worn when West Germany beat Poland 1-0 to reach the World Cup Final in 1974. “The white shorts symbolise Germany’s light, effortless style of play,” said Jürgen Rank, head designer of football wear at adidas. "It’s a statement of class, elegance and passion for the game."

The most striking feature of the new kit is the graphic across the chest, coloured in different shades of red as a stylised interpretation of the German flag. The three stars on the chest signify Germany’s three World Cup titles in 1954, 1974 and 1990. Several design elements, such as the new DFB logo, are finished in silver to give the home shirt a refined look.

"Very different, much more eyecatching – it’s really good"

"It’s great that the new kit is all one colour, from the socks right up to the shirt,” said national team captain Philipp Lahm. Defender Mats Hummels added: “It’s really good that the shirt design is so different and more eyecatching than before."

The new shirt was first revealed to the national team’s fans as part of a digital fan event, and a new advertising campaign will be launched on television, in cinemas and online this Wednesday under the slogan: "Unsere Farben oder keine" ("Our colours or nothing"). The new all-white strip will make its match debut this Friday (live on ZDF from 20:45 CET) in the friendly against Italy in Milan.

The new shirt can be pre-ordered and purchased at the DFB Fan Shop, for both adults (€79.95, sizes S-XXXL) and children (€59.95, sizes 128-176).

Die Trikots im Laufe der Jahre