The DFB Cup has undergone a makeover in recent months and one of these changes has resulted in the construction of a new logo. The trophy takes centre stage once again, albeit in a slick, modern way. Spiralling lines reveal the shape of the Cup.
The previous relaunch took place in 2003. “It was time to make a change,” explained DFB marketing director Denni Strich, who added that “we wanted a logo that worked on the global stage and captivated supporters. We’re therefore delighted with the new design.”
New design in use from 2016/2017
The latest version of the logo will be utilised throughout the upcoming campaign. This means that it will adorn the arms of every shirt worn during the competition, take pride of place on advertising hoardings and feature in the numerous television graphics created by the respective broadcasters.
Stuttgart design agency Strichpunkt created the new design. After engaging in a number of discussions with the DFB, this design was selected.
created by mmc/mb
The DFB Cup has undergone a makeover in recent months and one of these changes has resulted in the construction of a new logo. The trophy takes centre stage once again, albeit in a slick, modern way. Spiralling lines reveal the shape of the Cup.
The previous relaunch took place in 2003. “It was time to make a change,” explained DFB marketing director Denni Strich, who added that “we wanted a logo that worked on the global stage and captivated supporters. We’re therefore delighted with the new design.”
New design in use from 2016/2017
The latest version of the logo will be utilised throughout the upcoming campaign. This means that it will adorn the arms of every shirt worn during the competition, take pride of place on advertising hoardings and feature in the numerous television graphics created by the respective broadcasters.
Stuttgart design agency Strichpunkt created the new design. After engaging in a number of discussions with the DFB, this design was selected.
