The Deutsche Fußball-Bund (DFB) are working alongside the Bundesliga’s foundations and the Federal Government on a new wide-ranging initiative. From this weekend the various facets of German football will be working to promote integration in society and offering support to current schemes.
As part of the International Week against Racism, DFB President Wolfgang Niersbach, Bundesliga President Dr. Reinhard Rauball and Commissioner for Immigration, Refugees and Integration Aydan Özoğuz introduced a new initiative in Berlin. The initiative will see additional support be given to projects regarding the integration of refugees into society. Roughly €1.2m has been set aside to do this over the next two years.
"Put an end to prejudice"
Matchday 26 of the Bundesliga has the motto “Put an end to prejudice” and will see a number of activities take place. The aforementioned activities will also take place during the upcoming Germany international against Australia, as well as at all second and third-tier games and the Frauen-Bundesliga. At these games the DFB and Bundesliga foundations will be promoting increased integration.
In order to further raise awareness of the initiative Ilkay Gündogan, Benedikt Höwedes, Naldo and Änis Ben-Hatira as well as Nadine Keßler, a star for the women’s national team, have appeared in TV adverts.
Braun Foundation and National Team helping refugees
Alongside the raising of awareness, help will be given to refugees. The DFB and Bundesliga will offer financial support, the level of which will be matched by the Federal Government. The Egidius Braun foundation has already worked alongside the national team to financially support a campaign, which has seen 600 football clubs engage with refugees in their area.
Integration award in place since 2007
The Deutsche Fußball-Bund (DFB) are working alongside the Bundesliga’s foundations and the Federal Government on a new wide-ranging initiative. From this weekend the various facets of German football will be working to promote integration in society and offering support to current schemes.
As part of the International Week against Racism, DFB President Wolfgang Niersbach, Bundesliga President Dr. Reinhard Rauball and Commissioner for Immigration, Refugees and Integration Aydan Özoğuz introduced a new initiative in Berlin. The initiative will see additional support be given to projects regarding the integration of refugees into society. Roughly €1.2m has been set aside to do this over the next two years.
"Put an end to prejudice"
Matchday 26 of the Bundesliga has the motto “Put an end to prejudice” and will see a number of activities take place. The aforementioned activities will also take place during the upcoming Germany international against Australia, as well as at all second and third-tier games and the Frauen-Bundesliga. At these games the DFB and Bundesliga foundations will be promoting increased integration.
In order to further raise awareness of the initiative Ilkay Gündogan, Benedikt Höwedes, Naldo and Änis Ben-Hatira as well as Nadine Keßler, a star for the women’s national team, have appeared in TV adverts.
Braun Foundation and National Team helping refugees
Alongside the raising of awareness, help will be given to refugees. The DFB and Bundesliga will offer financial support, the level of which will be matched by the Federal Government. The Egidius Braun foundation has already worked alongside the national team to financially support a campaign, which has seen 600 football clubs engage with refugees in their area.
Integration award in place since 2007
German football has been working on integration schemes for a long time now; the Bundesliga and DFB worked on a campaign in 1992 for example- Alongside an increase in projects, every Bundesliga side bore a message promoting integration on their kit throughout the 2012/13 season. Since 2007 the DFB, in conjunction with Mercedes-Benz, has awarded a prize for successful integration schemes. 2014’s winner will be announced next week.
