The Deutsche Fußball-Bund (DFB), the governing body of football in Germany, and adidas, who have been business partners for more than 50 years, have extended their partnership until 2018. Both partners presented the new contract today in Herzogenaurach at the adidas headquarters. As a result of a comprehensive hearing, the arbitration court appointed by the parties recommended an amicable out-of-court settlement.
According to the newly forged alliance, adidas will remain the offical sporting goods supplier of the DFB, providing all DFB-teams with their game-, practice-, and leisure-gear.
adidas' support for the lasting development of the game on all levels was written into the new contract. This segment of the contract includes a close collaboration by adidas with the DFB regional associations, the facilitation and promotion of youth football, the support of the DFB's numerous social initiatives, including the construction of mini-pitches throughout the country.
"This partnership between the DFB and adidas is something special. You'd be hard-pressed to find a similar collaboration between private business and an association in terms of duration anywhere else", said Herbert Hainer, CEO adidas. "It's a great feeling that we can announce the new contract today, which means that we will continue one of the longest and most successful partnerships in sports." DFB President Dr. Theo Zwanziger said: "The DFB looks forward to continuing the cooperation with adidas. This partnership has focused on our national teams, whose performances on the pitch will always be very much in the public eye. Now, we will also include social and charity projects."
Major milestones along the 50-year history of the DFB and adidas alliance were the World Cup wins in 1954, 1974 and 1990 as well as the European Championships in 1972, 1980, and 1996.
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The Deutsche Fußball-Bund (DFB), the governing body of football in Germany, and adidas, who have been business partners for more than 50 years, have extended their partnership until 2018. Both partners presented the new contract today in Herzogenaurach at the adidas headquarters. As a result of a comprehensive hearing, the arbitration court appointed by the parties recommended an amicable out-of-court settlement.
According to the newly forged alliance, adidas will remain the offical sporting goods supplier of the DFB, providing all DFB-teams with their game-, practice-, and leisure-gear.
adidas' support for the lasting development of the game on all levels was written into the new contract. This segment of the contract includes a close collaboration by adidas with the DFB regional associations, the facilitation and promotion of youth football, the support of the DFB's numerous social initiatives, including the construction of mini-pitches throughout the country.
"This partnership between the DFB and adidas is something special. You'd be hard-pressed to find a similar collaboration between private business and an association in terms of duration anywhere else", said Herbert Hainer, CEO adidas. "It's a great feeling that we can announce the new contract today, which means that we will continue one of the longest and most successful partnerships in sports." DFB President Dr. Theo Zwanziger said: "The DFB looks forward to continuing the cooperation with adidas. This partnership has focused on our national teams, whose performances on the pitch will always be very much in the public eye. Now, we will also include social and charity projects."
Major milestones along the 50-year history of the DFB and adidas alliance were the World Cup wins in 1954, 1974 and 1990 as well as the European Championships in 1972, 1980, and 1996.
